Larger companies typically have a number of people who lend advice on critical marketing decisions. Smaller companies, however, may have just a handful of people who can help in making critical marketing decisions. They often will turn to outside resources—their advertising or P.R. firms, perhaps designers, or others. These outsiders, however, often have agendas of their own. A good solution is to develop an outside advisory board of knowledgeable but non-vested advisors.

The annual Best Global Brands ranking of brand value generates great interest and debate. A recurring question is whether being global affords a brand more benefits than being a geographically niche-focused one.

IOver 10 years ago, one company name PhuThai was born. At the early time, the company only has more 10 members and operate in distribution field. And now, look back the last road, we are so proud of result that we obtained, PhuThai rised to become economic group that has position in the market, and get the beliefs of customer by quality products.

Established in 1993, with near 1 decade to build and develop, now PhuThai was acknowledged as a “giant” in consumer product distribution in Vietnam, with a wide cooperation network in nationwide.

Competition among domestic and foreign retailers will be fiercer when Vietnam’s retail market opens up further 2009, and local companies must take steps to guarantee they see a share of action. Tuong Van reports.

On January 9th - 10th 2008, the combination of Hanoi Youth Business Association and Allevents Group (Singapore) organized Investment Co-operation Conference, Vietnam 2008 including two themes: real estate and finance investment. Business Forum have a conversation with Mr. Pham Dinh Doan, President of Hanoi Youth Business Association about this event.

After working at Food Industries Research Institue (Vietnam) for seven years and being considered as one of the promising researchers, suddenly, Pham Dinh Doan switched to business field when he was 30 years old.